Bringing in a Ringer
Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of watching television...
View ArticleIncreasing Sales
No matter how successful your business, you probably aren’t making the money you could be. Businesses can always find more opportunities for extra services, extra products, and more sales. Too much...
View ArticleThe Art of the Cold Call
There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has been working for so long, and there...
View ArticleAdding Value through Customization
One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard earned money on, they not only have a yearning but...
View ArticleWhen and How to Distribute Your Own Product
So, you’ve created a new product that you think could enrich the lives of potential buyers. Development is finished, and you think you are ready to sell. The problem is that you aren’t sure where to...
View ArticleClik here to view.
How to Sell to Baby Boomers in the Current Economy
The baby boomer generation is the largest age demographic you can market to, although many advertisers ignore their massive potential for spending. In today’s tough economic times, successfully...
View ArticleHow email marketing still packs a mighty punch
By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that...
View ArticleVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a...
View ArticleThe Importance of Building Your Brand
Branding on a business level is common, but branding has become just as important on a personal level. You may be working in a business-to-business corporation, but ultimately these businesses are...
View Article
